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Account Based Marketing Examples. So, roll up your sleeves, develop your plan and starting testing. Account-Based Marketing Is a Long-Term, Holistic Strategy.

ABM - Account Based Marketing - Frantz Group
ABM - Account Based Marketing - Frantz Group (Effie Beck)
Account-based marketing is a strategy that targets specific companies with personalized campaigns, rather than targeting large groups as a whole. And like with the T-Mobile example, the personalized targeting ultimately helped us secure a meeting with the relevant decision makers at McDonald's. Below (on the right) are just a few examples of account-based content, most of which can be used in PPC campaigns. (There are more specific examples further below.) Account-Based Marketing: What Content Marketers Need to Know.

These three account-based marketing campaigns used a creative, personalized approach to convert big-name brands.

Account-based marketing flips the marketing funnel on its head.

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Account-based marketing ensures stakeholders at key accounts get a personalized digital experience. The process allows you to align your marketing and sales teams from the get-go to Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences. It will be tough to define which account-based marketing examples and tactics will work best for you in the beginning.

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